Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a means to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce additional expenses, it can result in better accuracy and even more trustworthy data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with changing browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is much less exact than it needs to be.
Server-side monitoring is a much more protected choice that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or other safety and security steps. This provides extra exact information and a much more complete image of customer trips across networks.
On top of that, this sort of tracking allows organizations to track conversions beyond the web site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility gives marketers extra ownership over the data they send out, and makes it much easier to adhere to various information legislations. It's also a whole lot less susceptible to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side tracking permits services to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can help marketing professionals make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is less prone to interference.
This kind of monitoring also enables services to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms significantly transform just how they handle cookies. abandoned cart recovery software For instance, in iOS 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture individual data directly by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's additionally used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little item of code on your web page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's very own web server, bypassing internet internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of data management and gives organizations more control over transmission, making it usually extra reputable. Therefore, it's much less vulnerable to information difficulties triggered by things like a broken link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Additionally, it likewise avoids the monitoring constraints imposed by browsers and advertisement blockers.