Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more possession over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these adjustments.
3. Less susceptible to fraud
Server-side tracking makes it possible for organizations to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring allows you to capture user data directly on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative method that utilizes a little item of code on your webpage to gather data from individuals.
4. Less complicated to implement
Server-side monitoring is an information collection procedure that occurs on the website's very own web server, bypassing internet internet browser limitations. This implies that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of information monitoring and offers companies more control over transmission, making it generally more reliable. Consequently, it's less susceptible to information difficulties triggered by points like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion data in the same way that you would with pixels or a cookie, but this lifetime value (LTV) calculation is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more precise data and helps ensure compliance with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by browsers and advertisement blockers.